2022 Revolution Media
Revolution Media
Developing a communications strategy
As
the
world
grapples
with
the
Covid-19
and
companies
try
to
recover,
some
re-inventing
the
way
they
do
business,
there
has
never
been
greater
need
for a communications strategy than now.
The
disruptions
in
communications
over
the
past
two
years,
calls
for
a
new
way
of
reaching
out
to
old
audiences
and
new
ones.
With
almost
everything
having moved online, reaching wider audiences is now possible.
However,
the
world
also
seems
to
have
forgotten
that
there
is
a
certain
audience
that
has
no
access
to
smartphones,
particularly
in
our
country.
Malawi
is
one
of
those
countries
with
a
low
mobile
penetration
rate.
Smartphones,
from
which
the
majority
of
online
actions
occur,
are
still
inaccessible
to
many,
thereby leaving them disenfranchised.
Companies
that
will
get
ahead
are
those
who
are
considering
all
their
audiences
as
they
come
up
with
their
communications
strategies.
The
key
is
in
determining the different audiences and packaging the message suitable for that particular audience.
After doing this, it is important to consider the channels that will be employed to effectively reach these audiences.
It
is
imperative
to
remember
that
communicating
with
audiences
is
not
haphazard.
It
has
to
be
properly
and
thoroughly
planned.
The
importance
of
putting
a
strategy
in
place
cannot
be
overemphasized.
It
is
the
only
way
to
ensure
that
all
audiences
are
adequately
catered
for
to
maximise
engagement with the company, its products and services.
Now the question is, do you have what it takes to craft a communications strategy?
Do not be left in the lurch!
Call
us
today
to
schedule
an
appointment
to
determine
your
communication
needs.
With
a
glocal
approach,
we
will
help
you
from
ideation
to
execution,
to ensure the message gets home!
2022 Revolution Media
Revolution Media
Developing a
communications strategy
As
the
world
grapples
with
the
Covid-19
and
companies
try
to
recover,
some
re-inventing
the
way
they
do
business,
there
has
never
been
greater
need
for
a
communications
strategy than now.
The
disruptions
in
communications
over
the
past
two
years,
calls
for
a
new
way
of
reaching
out
to
old
audiences
and
new
ones.
With
almost
everything
having
moved
online,
reaching
wider audiences is now possible.
However,
the
world
also
seems
to
have
forgotten
that
there
is
a
certain
audience
that
has
no
access
to
smartphones,
particularly
in
our
country.
Malawi
is
one
of
those
countries
with
a
low
mobile
penetration
rate.
Smartphones,
from
which
the
majority
of
online
actions
occur,
are
still
inaccessible
to
many, thereby leaving them disenfranchised.
Companies
that
will
get
ahead
are
those
who
are
considering
all
their
audiences
as
they
come
up
with
their
communications
strategies.
The
key
is
in
determining
the
different
audiences
and
packaging
the
message
suitable
for
that particular audience.
After
doing
this,
it
is
important
to
consider
the
channels
that
will be employed to effectively reach these audiences.
It
is
imperative
to
remember
that
communicating
with
audiences
is
not
haphazard.
It
has
to
be
properly
and
thoroughly
planned.
The
importance
of
putting
a
strategy
in
place
cannot
be
overemphasized.
It
is
the
only
way
to
ensure
that
all
audiences
are
adequately
catered
for
to
maximise
engagement
with
the
company,
its
products
and
services.
Now
the
question
is,
do
you
have
what
it
takes
to
craft
a
communications strategy?
Do not be left in the lurch!
Call
us
today
to
schedule
an
appointment
to
determine
your
communication
needs.
With
a
glocal
approach,
we
will
help
you
from
ideation
to
execution,
to
ensure
the
message
gets
home!
