2022 Revolution Media
Revolution Media
Developing a communications strategy As the world grapples with the Covid-19 and companies try to recover, some re-inventing the way they do business, there has never been greater need for a communications strategy than now. The disruptions in communications over the past two years, calls for a new way of reaching out to old audiences and new ones. With almost everything having moved online, reaching wider audiences is now possible. However, the world also seems to have forgotten that there is a certain audience that has no access to smartphones, particularly in our country. Malawi is one of those countries with a low mobile penetration rate. Smartphones, from which the majority of online actions occur, are still inaccessible to many, thereby leaving them disenfranchised. Companies that will get ahead are those who are considering all their audiences as they come up with their communications strategies. The key is in determining the different audiences and packaging the message suitable for that particular audience. After doing this, it is important to consider the channels that will be employed to effectively reach these audiences. It is imperative to remember that communicating with audiences is not haphazard. It has to be properly and thoroughly planned. The importance of putting a strategy in place cannot be overemphasized. It is the only way to ensure that all audiences are adequately catered for to maximise engagement with the company, its products and services. Now the question is, do you have what it takes to craft a communications strategy? Do not be left in the lurch! Call us today to schedule an appointment to determine your communication needs. With a glocal approach, we will help you from ideation to execution, to ensure the message gets home!
2022 Revolution Media
Revolution Media
Developing a communications strategy As the world grapples with the Covid-19 and companies try to recover, some re-inventing the way they do business, there has never been greater need for a communications strategy than now. The disruptions in communications over the past two years, calls for a new way of reaching out to old audiences and new ones. With almost everything having moved online, reaching wider audiences is now possible. However, the world also seems to have forgotten that there is a certain audience that has no access to smartphones, particularly in our country. Malawi is one of those countries with a low mobile penetration rate. Smartphones, from which the majority of online actions occur, are still inaccessible to many, thereby leaving them disenfranchised. Companies that will get ahead are those who are considering all their audiences as they come up with their communications strategies. The key is in determining the different audiences and packaging the message suitable for that particular audience. After doing this, it is important to consider the channels that will be employed to effectively reach these audiences. It is imperative to remember that communicating with audiences is not haphazard. It has to be properly and thoroughly planned. The importance of putting a strategy in place cannot be overemphasized. It is the only way to ensure that all audiences are adequately catered for to maximise engagement with the company, its products and services. Now the question is, do you have what it takes to craft a communications strategy? Do not be left in the lurch! Call us today to schedule an appointment to determine your communication needs. With a glocal approach, we will help you from ideation to execution, to ensure the message gets home!